New Zealand – South of the South


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18 years ago, budding photographer Jason Friend made a trip to New Zealand which completely changed his life. Jason simply fell in love with the New Zealand landscape and quickly set about learning how to photograph it. However, it wasn’t really just the landscape which grabbed his attention but the actual atmosphere of this spectacular country. Jason became hooked, and quickly his work began to be published (His first published image was a full page spread in the New Zealand Wilderness Magazine). Eventually Jason returned to the UK where he further developed his skills and became a full time professional photographer and author (His first book, Photographing Wilderness, features a number of images from that first trip). A return visit to New Zealand was inevitable.

Seven years later, Jason returned to New Zealand and decided to concentrate on photographing the backcountry wilderness of the South Island. Numerous over night trips were made to ensure that he could photograph locations well off the tourist routes. His style of photography had matured since his first trip with the quest for atmospheric lighting conditions now becoming paramount.

Throught the support of Kickstarter backing, Jason returned to New Zealand in 2018, some 18 years after his first trip, with the aim for this third trip to finish the body of work that he originally started long before he even had any intentions to become a professional photographer. New Zealand – South of the South is that book – a photography monograph that brings these images all together for the first time ever. Not only is it a collection of images from one of the most photogenic countries in the world but also a visual record of how one mans photographic style has evolved over nearly two decades.

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